Sales & Marketing Manager (Everton Football Club)

Job Introduction

Sodexo are a leading, global business, currently the 18th largest employer worldwide, we provide a range of facilities services to the public and private sectors, from catering, cleaning and hospitality to technical services and engineering.

Our Sport, Leisure and Travel business covers every facet of food excellence and provides the full range of catering and hospitality to a range of venues and events; within SLT we have numerous prestigious Stadia in England and Scotland.

With a range of prestigious venues we deliver an exceptional level of quality and commitment to our clients i.e. Everton Football Club, Newcastle Football Club, Headingly Carnegie Stadium, John Smiths stadium, Amex stadium at Brighton plus Hampden Park national stadium, Dundee United and Aberdeen .

Role Responsibility

This role involves proactively targeting sales to drive the Conference and Events sales pipeline for Everton Football Club whilst managing the sales team to work effectively and efficiently

• Responsible for management of client Main reception and internal bookings
• Manage Events sales team and processes
• Responsible for marketing and the control of the marketing budget, liaising with media sources and central marketing. Managing the PR calendar and activities and reporting each month activity and proactive actions
• Manage relationships with Unit client marketing manager and digital manager, through website and all marketing activities to client standards and specifications
• Responsible for relationships with Agents, Corporate business including local trade associations and Sodexo
• Mystery shoppers including investigating reports, reviewing standards, monitoring standards and performance, actioning feedback with effective and staged planning.
• Managing internal database management, chase, post event follow up, correspondence, invoicing, debt and content such as menus, floor plans etc.
• Offsite communication including Sodexo central sales and marketing managers, clients, external marketing through ‘Prestige Venues and Events’ website
• Produce an annual sales and marketing strategy for the unit by the end of May each year to include a marketing plan, objectives and FAM trips.
• Responsible for timely completion of Employee Personal Assessment EPA(appraisals) and Personal Development Plans (PDP), Training Needs Analysis (TNA), Optimo, Sodexo Learning Centre (SLC) and local training .
• Customer feedback including survey shack, comps and complaints which may require further investigation, review of issues, action plan and key re-training to prevent a re-occurrence
• On site communication including internal marketing including events, client meeting and event requirements and weekly update of client website
• Pass office audit which includes general housekeeping for stationary & postage, client files, wipe boards with meaningful data, archiving, function summary sheets, requesting deposits and taking responsibility to ensure all final balances are received prior to events taking place

The Ideal Candidate

Essential

• Sales Management and Marketing practice in same or similar professional sales and marketing background
• Understanding of the local market conditions and competition
• Strong Industry Network
• Negotiation techniques to create Win-Win scenarios for Client, company and guest

Desirable

• Catering Industry Knowledge
• Understanding of the competition
• Analysis and Decision Making
• Numerate