SEO and Content Manager

Job Introduction

We are looking for an SEO and content manager, with experience in the healthcare sector, to join our growing marketing team.  If you want to make a real impact in a sector that genuinely makes a difference to people’s lives, we think there’s nowhere better than The Good Care Group.  We have built a fantastic reputation for being the leading provider of live-in care in the UK and that needs careful management and consistent promotion.

We have created this new and exciting role within our London (Whitechapel) marketing team, meaning there’s lots of opportunity to really make the role your own.  You’ll apply your excellent SEO and content marketing skills to help us support more people to stay in the place they love most, their own home.  You will work across The Good Care Group and Oxford Aunts and report into the Head of Marketing. Part of Sodexo Personal and Home Services, both brands are highly respected in our industry - and both are award winning!  

Why we think there’s nowhere better:

• Great award winning brands to be a part of - we’re leading in our sector and also a part of Sodexo
• Opportunity to further develop your skills and define this new and exciting role within the business
• Great workplace culture with supportive team and management
• Flexible working split between home and office base in Whitechapel
• Free confidential advice line as part of our employee assistance programme
• Cycle to work scheme

Role Responsibility

More about the role:

Developing, evolving and leading the seo content plan for our homecare businesses you’ll help raise our profile as the leading provider of choice within the sector.  You will be responsible for ensuring our brand appears in the best possible way to maximise SERPs, GMB and listings, amongst other aspects of online marketing.  Working closely with the Head of Marketing, you’ll assist with improving client attraction within our brand guidelines and in conjunction with The Good Care Group and Oxford Aunts values. 

You’ll undertake regular benchmarking of quality content and rankings, monitoring the current market and thinking creatively about how we can refine our USPs and points of difference to our competitors. 

The Ideal Candidate

A talented marketing professional, you must have experience of marketing management, including significant exposure to PPC, digital and non-digital marketing, campaign management and CRM.  It is essential you have an excellent working knowledge of the care sector, including an understanding of the nuances of Live-In care, Hourly visiting care and Day care.  You’ll have a great eye for detail and exceptional content/copywriting skills as well as being confident in presenting to a variety of audiences.

A natural problem solver, with an analytical mindset, you’ll enjoy looking for ways to improve opportunities and conversions.   It’s important you also have experience in managing keywords, campaign planning, content development, distribution and analysis.  You’ll have great brand management and brand development experience and be able to use market insights to help shape our USPs.

Here, your seo and content marketing expertise will enable us to provide the highest quality care in the homes of even more clients. And the decisions you make will help to improve people’s lives. A great place to work, we’re rated 4.7 on Glassdoor, with over 95% recommending our business as an excellent place to work.

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About the Company

In the UK and Ireland, Sodexo employs around 30,000 people, and partners with clients in many sectors across business and industry; schools and universities; sports and leisure; energy and resources; government and agencies; healthcare; justice and defence.

Sodexo’s connected; people-centric approach brings together a diverse range of expertise. The breadth of services it offers ranges from food and hospitality; cleaning; reception; concierge (Circles); security; property management and technical services through to data driven workplace strategy and design (Wx); employee engagement and recognition services (Sodexo Engage) and personal home services through Prestige Nursing + Care and the Good Care Group.

Vital Spaces is Sodexo’s value proposition that puts people at the heart of everything we do, bringing together services and solutions and focusing on the productivity and wellbeing of people wherever they are.

Sodexo is committed to being an inclusive employer; we welcome and encourage applications from people with a diverse variety of experiences, backgrounds and identities.

We’re a Disability Confident Leader employer. We’re committed to changing attitudes towards disability, and making sure disabled people have the chance to fulfil their aspirations.

We are building on our support to the Armed Forces community through the development of specific pathways within our recruitment process to  support ex-forces personnel and reservists, those applying for jobs with us who meet the ideal candidate criteria for the role advertised are guaranteed to progress to the selection process