Head of Digital Marketing
Job Introduction
We have a fantastic opportunity for a Digital Marketing expert to join the Sodexo Live! team in the newly created Head of Digital Growth role.
We are looking for a strategically led, Head of Digital Growth with an appetite for change that can take our business into its next phase of growth.
You will build upon and continue to deliver our digital marketing strategy, promoting our brand through acquisition to our websites, be responsible for ensuring our ecommerce experience is market leading and drive continuous improvement of our digital customer experience.
You will be creative with a with natural flair for identifying target audiences and devising digital campaigns that inform, engage and motivate. Be an experienced and proven leader within digital marketing, having the technical knowledge and also the people management skills to be effective.
This is a truly exciting role to join an exceptional team of people with the opportunity to stamp the power of digital marketing within our business.
When you join Sodexo Live! you truly belong, you will have the opportunity to thrive with career and learning opportunities available across the organisation - we cant wait for you to join us!
Role Responsibility
- Lead on overall Digital Strategy for the segment including new tools required to automate marketing efficiency and integration with wider S&L digital products and marketing tech stack
- Overall gatekeeper of the UK S&L Digital Ecosystem
- Development of digital marketing tools and strategies to support our brand portfolio: PV&E, HPL, Bateaux London and supersite websites.
- Lead integrated digital marketing strategy with content/delivery support from agencies
- Consult with the marketing team, support teams and agencies to launch campaigns on time and to budget
The Ideal Candidate
- Proven leadership experience in digital marketing with budget accountability
- Demonstrate experience in leading and managing SEO/SEM marketing database, email, social media and/ or display advertising campaigns
- Creative mindset with natural flair for identifying target audiences and devising digital campaigns that inform, engage and motivate
- Accomplished in optimising landing pages and user funnels
- Solid knowledge of website analytics tools (Google/NetInsight/Omniture/WebTrends) and integration of different digital products e.g. Privia
- Working knowledge of ad serving tools (DART/ Atlas)
- Experience in setting up and optimising Google Adwords campaigns
- Working knowledge of HTML, CSS and JavaScript development and constraints
- Experience with Marketing Tech (CRM and Automation platforms in particular)
- Natural people management skills
- Strong analytical and data-driven thinking
- Up to date with the latest trends and best practices in online marketing and measurement
Package Description
In return for your commitment and hard work, you will be rewarded with an attractive salary, plus access to our extensive benefits package, which includes:
- Contributory pension scheme of up to 6%
- Company car allowance
- Life assurance
- Performance-related annual bonus
- 25 days holiday (FTE) – including bank holidays – rising to 28 days after 3 years
- A buy and sell holiday scheme of up to 3 days (FTE)
- Volunteering days via our charity partner STOP HUNGER
- Numerous voluntary benefits, including dental care, gym discounts, retail / hospitality, and many more
We're all about building a workplace for the future, we believe in equal opportunities, and we celebrate diversity. We’re an inclusive workplace, where everyone is welcome, everyone can be natural, and be the best versions of themselves. We recognise that we’re on a journey with regards to diversity and inclusion and would therefore welcome applications for candidates from underrepresented backgrounds.
About the Company
In the UK and Ireland, Sodexo employs around 30,000 people, and partners with clients in many sectors across business and industry; schools and universities; sports and leisure; energy and resources; government and agencies; healthcare; justice and defence.
Sodexo’s connected; people-centric approach brings together a diverse range of expertise. The breadth of services it offers ranges from food and hospitality; cleaning; reception; concierge (Circles); security; property management and technical services through to data driven workplace strategy and design (Wx); employee engagement and recognition services (Sodexo Engage) and personal home services through Prestige Nursing + Care and the Good Care Group.
Vital Spaces is Sodexo’s value proposition that puts people at the heart of everything we do, bringing together services and solutions and focusing on the productivity and wellbeing of people wherever they are.
Sodexo is committed to being an inclusive employer; we welcome and encourage applications from people with a diverse variety of experiences, backgrounds and identities.
We’re a Disability Confident Leader employer. We’re committed to changing attitudes towards disability, and making sure disabled people have the chance to fulfil their aspirations.
We are building on our support to the Armed Forces community through the development of specific pathways within our recruitment process to support ex-forces personnel and reservists, those applying for jobs with us who meet the ideal candidate criteria for the role advertised are guaranteed to progress to the selection process
