Head of Digital Growth
Job Introduction
We have a fantastic opportunity for a Digital Marketing expert to join the Sodexo Live! team in the newly created Head of Digital Growth role.
We are looking for a strategically led, Head of Digital Growth with an appetite for change that can take our business into its next phase of growth.
You will build upon and continue to deliver our digital marketing strategy, promoting our brand through acquisition to our websites, be responsible for ensuring our ecommerce experience is market leading and drive continuous improvement of our digital customer experience.
You will be creative with a with natural flair for identifying target audiences and devising digital campaigns that inform, engage and motivate. Be an experienced and proven leader within digital marketing, having the technical knowledge and also the people management skills to be effective.
This is a truly exciting role to join an exceptional team of people with the opportunity to stamp the power of digital marketing within our business.
When you join Sodexo Live! you truly belong, you will have the opportunity to thrive with career and learning opportunities available across the organisation - we cant wait for you to join us!
Role Responsibility
- Lead on overall Digital Strategy for the segment including new tools required to automate marketing efficiency and integration with wider S&L digital products and marketing tech stack
- Overall gatekeeper of the UK S&L Digital Ecosystem
- Development of digital marketing tools and strategies to support our brand portfolio: PV&E, HPL, Bateaux London and supersite websites.
- Lead integrated digital marketing strategy with content/delivery support from agencies
- Consult with the marketing team, support teams and agencies to launch campaigns on time and to budget
For a full list of responsibilities please review the attached job description
The Ideal Candidate
- Proven leadership experience in digital marketing with budget accountability
- Demonstrate experience in leading and managing SEO/SEM marketing database, email, social media and/ or display advertising campaigns
- Creative mindset with natural flair for identifying target audiences and devising digital campaigns that inform, engage and motivate
- Accomplished in optimising landing pages and user funnels
- Solid knowledge of website analytics tools (Google/NetInsight/Omniture/WebTrends) and integration of different digital products e.g. Privia
- Working knowledge of ad serving tools (DART/ Atlas)
- Experience in setting up and optimising Google Adwords campaigns
- Working knowledge of HTML, CSS and JavaScript development and constraints
- Experience with Marketing Tech (CRM and Automation platforms in particular)
- Natural people management skills
- Strong analytical and data-driven thinking
- Up to date with the latest trends and best practices in online marketing and measurement
Package Description
Circa £70,000 per annum, company bonus and car allowance
We also offer Sodexo Discounts site promoting discounted mobile phone tariffs, savings across restaurant chains and days out, where you and your family can save money on everything from your weekly food shop to the latest cinema blockbuster and much more.
This role is home based with some travel when safe to do so.
About the Company
In the UK and Ireland, Sodexo employs around 30,000 people, and partners with clients in many sectors across business and industry; schools and universities; sports and leisure; energy and resources; government and agencies; healthcare; justice and defence.
Sodexo’s connected; people-centric approach brings together a diverse range of expertise. The breadth of services it offers ranges from food and hospitality; cleaning; reception; concierge (Circles); security; property management and technical services through to data driven workplace strategy and design (Wx); employee engagement and recognition services (Sodexo Engage) and personal home services through Prestige Nursing + Care and the Good Care Group.
Vital Spaces is Sodexo’s value proposition that puts people at the heart of everything we do, bringing together services and solutions and focusing on the productivity and wellbeing of people wherever they are.
Sodexo is committed to being an inclusive employer; we welcome and encourage applications from people with a diverse variety of experiences, backgrounds and identities.
We’re a Disability Confident Leader employer. We’re committed to changing attitudes towards disability, and making sure disabled people have the chance to fulfil their aspirations.
We are building on our support to the Armed Forces community through the development of specific pathways within our recruitment process to support ex-forces personnel and reservists, those applying for jobs with us who meet the ideal candidate criteria for the role advertised are guaranteed to progress to the selection process
