CRM and Data Manager

Job Introduction

We have an exciting opportunity for an experienced CRM & Data Manager to join our team!

You will be responsible for implementing, managing and optimising the process within Salesforce, and working with global teams to drive this forward successfully.

You will also have responsibility for developing and implementing effective customer lifecycle strategies and initiatives to enhance customer satisfaction, retention, and loyalty. The successful candidate will play a vital role in leveraging data and technology to optimise the customer experience, improve customer interactions, and drive business growth.

You will lead our CRM processes for the global business. This role will be pivotal in the implementation of a new CRM system for the business and will take an active part in the roll out of the new system across four entities (UK, New Zealand, Australia and Japan).

Reporting to the Head of Marketing, this role will support our global teams, based out of the STH office in Richmond, London (hybrid).

Part of Sodexo Live!, STH is a leader in the creation of premium spectator experiences through unique and innovative travel and hospitality programmes at sporting events.

We’re experience makers. And food fanatics. Our experiences are unique, and so are our people. Bring personality, your background and your desire for delighting others. In return we’ll give you all you need to thrive. Because at Sodexo Live! We’re so much more. Be part of something greater.

Our experiences are unique, and so are our people. Bring personality, your background and your desire for delighting others. In return we’ll give you all you need to thrive.

Role Responsibility

• Implement and manage a robust CRM system and tools to capture, analyse, and utilise customer data effectively
• Work closely with cross-functional teams, including sales, marketing, and customer service, to integrate CRM practices into business processes
• Develop and execute the company's B2B & B2C CRM strategy, ensuring alignment with business goals and objectives
• Ensure data integrity and compliance with data protection regulations, implementing best practices for data management and privacy
• Train and educate all team members on CRM best practices, ensuring effective utilisation of the CRM system throughout the organisation
• Drive the sales operation process to ensure effective CRM usage globally and monitor usage, data quality and efficiencies
• Be the internal point of contact for all CRM queries and act as the liaison between STH, Sodexo and SalesForce
• Drive our customer lifecycle strategy through our data and CRM capabilities
• Lead on all automation and workflow processes in CRM and Marketing Automation platforms
• Take an active role in the delivery of new CRM platform and Marketing Automation systems

The Ideal Candidate

You will be an experienced CRM and Data professional with proficiency in using Salesforce. You will be a strategic thinker with strong analytical skills and a passion for customer-centricity.

You will also have:

• In-depth knowledge of CRM and Marketing Automation software, databases, and data management principles
• Strong analytical skills with the ability to interpret complex data and generate actionable insights
• Excellent communication and interpersonal skills to collaborate with cross-functional teams and effectively communicate CRM strategies and initiatives
• Familiarity with data protection regulations, such as GDPR or CCPA, and experience implementing data privacy best practices
• Demonstrated ability to develop and execute CRM strategies that drive customer satisfaction, retention, and business growth
• Strong project management skills with the ability to prioritize tasks and meet deadlines in a fast-paced environment

Package Description

In return for your commitment and hard work, you will be rewarded with a salary of up to £45,000 per annum.

The STH UK CRM role benefits are as follows, (after 3 month probation):

• Access to private health cover inclusive of EAP
• Access to Sodexo Live discount portal (retail & wellbeing)
• Access to training budget
• 6% pension contribution (match cap)
• Flexible & hybrid working ability

About the Company

At Sodexo, our purpose is to create a better everyday for everyone to build a better life for all. As the global leader in services that improve the Quality of Life, we operate in 55 countries, serving over 100 million consumers each day through our unique combination of On-Site Food and FM Services, Benefits & Rewards Services and Personal & Home Services.