Digital Communications & Social Media Manager

Job Introduction

Are you someone who thinks about social media strategically, interested in a varied role engaging people on social media within an organisation and ready to take that next step in your digital career?

You'll have good experience in developing and managing social media channels, including managing crisis on social media and a good understanding of broader digital communications and marketing and the role of social media within this.

We're looking for someone who is also a planner with the ability to develop and deliver digital content, manage a digital / social media content calendar and support the delivery of social media awareness campaigns as part of a wider digital and social media strategy.

As the organisational lead on social media, you will be responsible for managing and building our presence and communities externally on public facing social media platforms and supporting the increase of social collaboration and communities internally using tools such as O365 and Yammer. Working with stakeholders and senior managers around the organisation, you will help to develop them into confident social media users and brand advocates. 

As the company’s regional social media expert, you will find creative and engaging ways of promoting our work online through social media to build brand awareness, engage with existing and new audiences and generate action.

You'll know how to get the best results from social media against a range of strategic objectives, monitoring and reporting through the effective use of analytic tools and data.

Social media should be your passion and you'll want to support the rest of the organisation to grow their understanding of how to effectively engage audiences through these channels.

What we offer

In return we offer a competitive salary, annual bonus and a fantastic benefits package. Based in Manchester, the role also comes with the flexibility to work from home on occasion. If you’re interested in this exciting opportunity, we’d love to hear from you.

Role Responsibility

• Developing a UK digital content and social media strategy aligned with the overall Digital Communications and Marketing strategy:
  • Increase Sodexo brand Awareness and reputation via owned digital and social media channels.
  • Work with the business & agencies to create and deliver impactful digital content and campaigns.
  • Coach and support senior leaders and local champions to become Brand Advocates delivering effective communications via digital and social channels.
  • Develop content advocacy outside of our owned digital and social media channels. 
  • Develop plans for increasing employee engagement through social media. 
  • Focus on social media engagement with clients, prospects and influencers captured via Sodexo marketing automation tool to contribute to wider lead nurturing objectives.
  • Support, manage and develop the efficiency of the UK & Ireland business with Office 365 communication and collaboration tools.

The Ideal Candidate

• Demonstrable experience working for an agency or large organisation in a similar role.

• Experience of communicating technical information to a non-technical audience.

• Developing creative ideas for social media tactics and campaigns

  Skills

• Excellent writing and language skills.
• Extensive journalism / agency experience or communications and engagement experience in a corporate environment.
• Effectively communicates both creative and analytical ideas.
• Displays ability to effectively communicate information and ideas in written and video format.
• Demonstrates creativity and passion for Social Media.
• Proficient in content marketing theory and application. Experience sourcing and managing content development and publishing.
• A team player with the confidence to take the lead and guide other employees when necessary. (i.e.: content development, creation and editing of content, and online reputation management).
• Makes evident good technical understanding and can pick up new tools quickly.
• Possesses functional knowledge and/or personal experience with WordPress.
• Demonstrates winning Social Customer Service techniques. Possesses great ability to identify potential negative or crisis situation and apply conflict resolution principles to mitigate issues.

  Knowledge

• Possesses knowledge and experience in the tenets of traditional marketing. Marketing or communications qualification is welcomed but not required with relevant work experience.
• Enjoys a working knowledge of the blogging ecosystem relevant to the Company’s field.
• Maintains a working knowledge of principles of SEO including keyword research. Highly knowledgeable in the principles of “Search and Social”.
• Displays in-depth knowledge and understanding of Social Media platforms, their respective participants (Facebook, LinkedIn, Twitter, Yammer, YouTube, Instagram, Google+ etc.) and how each platform can be deployed in different scenarios.

About the Company

In the UK and Ireland, Sodexo employs some 35,000 employees to deliver integrated facilities management services to clients at over 2,000 locations in the corporate, healthcare, education, leisure, defence and justice sectors. With an annual turnover of over £1bn, we provide everything from catering, cleaning and reception to security, laboratory and grounds maintenance services, enabling our clients to focus on their core business.

Sodexo and our clients are committed to safeguarding and promoting the welfare of children and adults within a regulated activity. Certain roles will require applicants to undergo screening appropriate to the post, including checks with past employers and the Disclosure and Barring Service (DBS) and/ or Disclosure Scotland.